Conducted a research study centered around the purchase preferences (experiential vs material) of college students. Participants were collected through the university's system.
Instagram Strategy Proposal for SKINFOOD to boost social media engagement and brand awareness. We utilized influence marketing and organic engagement tactics.
Selected from 400 applicants to compete in a virtual ad campaign competition as a strategist. My team and I tackled a client brief from Color of Change, a nonprofit civil rights advocacy organization. View our spec work by clicking below.
Co-founder of pro-bono digital marketing agency. A group of 6 Gen Z-ers, along with myself, came together to fulfill a bigger purpose - to help small businesses impacted by recent events.
Mark Pollard's 100 Days of Strategy Summer Camp focusing on critical thinking and creativity. With 100 lessons and 100 exercises, I am able to collaborate with other campers from fresh and professional backgrounds.
